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| Welcome to Molten Marketing's Internet Mosaic page. We provide one way links using multiple internet marketing strategies. You outsource, we do the work. Huge membership site includes a residual income opportunity. |
| Tons of New Articles |
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The setup here at Mosaic doesn't always clearly indicate new material added, especially when we use our own rss feed for the "big hitter" online.
Below, you'll find a wide range of new material, new articles, for your enjoyment :)
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| Why Do People Join Membership Sites |
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Receiving phone calls and emails is something I handle every day of every week. Individuals write to me often on the advice of programs they join, or from finding me in the search engines. They come to me for clarification on how to market and advertise online.
Often the case is that the person making contact has joined a program designed specifically to address the questions they are asking me. In the back of my brain, I'm often thinking, "What's not right with this scenario?"
A program - membership or otherwise - must have a few fundamentals to be considered legitimate online. It must give you something in return for you giving someone money. It's that simple. There must be an equitable exchange - information, software, products - something that says you are getting value for your money.
As you explore all your various choices online, when it comes to picking a membership (or product or service), ask yourself (at a minimum) these two questions:
1. What is the program giving you in return for your money?
2. Is there more to the program than just telling others about it?
Here's a typical scenario painted for me: I'm contacted only to find out the caller or emailer has no real idea about what they joined!
Sad but true. Somehow, somewhere along the lines of reading an action packed and powerful sales letter, the hunter forgot what he or she was hunting for - direction to help him or her build their own business online.
Conversely, the other scenario is the hunter had no intention of building a business. He or she was merely looking for an "easier road." Find something to promote and tell others. This creates a problem though, you are an affiliate only and not the owner of the membership or product.
But it doesn't stop there. The problem compounds itself because, in their rush to tell others, the hunter (who has by now become a membership member) skips straight to the "here's your affiliate url to give to others." No reading takes place, no educating oneself on the fine points of what the program (membership or not) is about.
Simply put... the details are completed avoided. It's not hard to pinpoint which category I'm talking or writing to... someone really wanting to make their dream of making money online a reality or someone hoping to get by on the bare minimum of knowledge.
My advise is simple and even easy to follow. When you join any membership site or buy any product online re-read the sales page. If you can lift out the "here's how to make money" part, and still have lots of valuable reasons for joining remaining that's the program for you!
If the allure of making money is the only reason for parting with your own, think it through carefully. If you're not one for researching so that at a minimum you can put your own carefully crafted advertisements together, and you think promoting it will be a walk in the park (and you don't have an active mailing list) your job will not be an easy one. Do-able only if you're willing to work very hard promoting something you know nothing about.
In a nutshell, you join programs and memberships, even those whose sole purpose appears to be making money just for spreading the word about it because you are smart enough to know that morally you have an obligation to find out what it is you will be telling others about. If you can't explain in a simple email or phone call what it is you've joined, you are not ready to share it with others. You can't sell what you don't know. People can sense the difference.
ABOUT THE AUTHOR:
Theresa Cahill invites you to educate yourself in the proper use of online membership programs. Learn how to build a business online at Molten Marketing.
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| 5 Web Site Development Tips to Turn the Tide In Your Favor |
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It always pays to be on the alert for sage advice from others, and recently I found something that got me thinking... and now sharing... with you.
In a nutshell, say you want to put together a website of any type - affiliate, shopping, books, clothing, retail, wholesale, etc.
Before you start ask yourself this most important question, "Who will be my competition?"
The answer is simple. Online you are up against the Barnes & Noble's, the Amazon's, the Wal-Mart's... the list is endless.
Will your little website scarf the business away from these biggies? Of course not. Don't even dream.
So what can you do? Here are five ideas to get your web site designed in the right direction:
1. Develop a website designed to draw your visitors in. Since you can't be the best in terms of traffic and pricing (not up against the giants of your industry) you need to come at your business from the opposite direction. For every customer you draw to your site, give them a reason to stick around and then come back for more. Free stuff works like a charm. But make sure it is quality free stuff or you're missing the point.
2. Pick a niche. Versus trying for a conglomerate of everything do your homework and research specifics! Be the only one on your block that provides CDE (not ABC) widgets. If they can only get them from you, or you have the best source, they must come to you. The narrower you focus your site, on keywords and terms people are searching for, the greater you up your odds of being successful online.
3. Speaking of keywords, pick the right ones. If you go to great lengths to design and develop the prettiest, best, etc., website all about XYZ widgets, but no one is looking for them, what good will that do you? Not a darn lick of good. So do your homework first, then set to the task of developing your website around searched-for terms.
4. Maybe you're coming at making money online from the wrong direction. Versus products and stuff, where once again people can go to Barnes & Noble or Wal-Mart, what the internet provides is the perfect arena for savvy marketers to develop informational websites. Think about it... students, teachers, your mother and aunts and uncles all get online to LOOK THINGS UP right? Why not develop first a site that supplies that searched for information and then, on the side, suggests products and services to further that cause? It's easier to get someone to first come read then to come buy - especially if you're an unknown starting out.
5. Have a plan and set aside a budget. Most people love the idea of having their own spot on the web, but if it can't be found among the billions (yes billions) of other web pages, what good is it? Marketing and advertising takes money, patience, and persistence - in that order! - to develop website recognition. Think about these costs before you pour your heart into your design. To "break even" online means covering your hosting, your design (time or hired help), product inclusion, research (again time which is money) and marketing and advertising. Too often hundreds if not thousands of dollars are spent up front only to leave the proud but now poor website owner without the means to market and advertise. A website gathering dust is no website at all.
Having your own spot online - and making money from that spot for some - is the goal and dream of many internet users. The reality is yes your dream can go from rambling around inside your brain to a "physically virtual" place online. Just be sure to do your homework up front to develop that website you've been dreaming about!
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ABOUT THE AUTHOR:
Theresa Cahill and her partner Jeff Greer invite you to make wise decisions when planning your next online move. Marketing strategy is a skill not luck. Come visit us at Molten Marketing for more information.
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